It is a pretty map, though

Suppose you want to find out where your local Time Warner Telecom office is. I really have no idea why you would want to do this, but let's pretend.

You know the web site, http://twtelecom.net. Right there on the homepage is a link that says "My local Sales Office". Seems easy enough.

I can almost imagine the meeting where they planned this one out.

Web Designer: And, if you click here, a page will pop up with a text listing of local sales offices.

TW Telecom Guy: I don't think our customers will be impressed by a "text listing". Maybe a ball should pop out of nowhere, and grow into our logo. Maybe then the perimeter of the logo can be surrounded by an odd glowing neon green color as we load a fairly large web application and then the logo, after just hovering there for a little bit, should disappear so that a rotating, slightly disconcerting, three dimensional map, from an overhead fly-by point of view can appear, that will, once it finally stops spinning in a counterclockwise direction, allow them to click on their state.

Web Designer: And then what happens?

TW Telecom Guy: Take them to a text listing. Whatever.

Maybe the roles would be reversed. Anyway, Give it a try.